Everything comes down to your offer – it’s the one time out of the year you can lower your prices without feeling like you’re losing brand integrity. Make sure your offer’s compelling, no matter what.” So, if you can afford it, GO FOR IT! Worst case, you can always use a loss-leader strategy to bring them in, then use upsells to bring up your order value enough to make a profit. You might lose some money on some customers, but overall (if done well) it can be a huge revenue generator.
Note that this email uses the wording “up to” and “selected lines only”. With this strategy, you can use the impact of the discount for Cyber Monday while still retaining a profit. Want a copy-paste version of this email you can use right away? Click the Telemarketing list button below and get this template, plus four more. Get The Massive Discount Email Template EMAIL SHOW MULTIPLE OFFERS One big offer is great. But you know what’s better? Lots of great offers!
This email by Funky Pigeon showcases five different product categories with Cyber Monday deals: Screenshot showing multiple cyber monday banners Offering deals on multiple products or product categories can increase your chances of getting your readers to click through. Rather than a blanket offer (like “50% off select products”), specific offers allow people to jump straight to what they want and skip the rest. Plus, once someone visits a specific link.