Even if their status is sinking, gig workers actually need their dignity, which requires the government and enterprises to work together to compile a complete network. 1. Identity transfer After this epidemic, we are ushering in an "identity transfer" of the whole society. The so-called "identity transfer" actually refers to the fact that compared with the past occupation, the current occupation seems to be less "glamorous" in the traditional sense. From celebrities to foremen and graduates, they are all facing the challenge of "identity transfer". Luo Yonghao may be the first person to sound the horn of "identity transfer". From an entrepreneur to a salesperson on Douyin, he repaid the debt from Hammer Technology through live broadcasts.
In more cases, actors have no film to shoot to seize the schedule of variety shows, young film directors become advertising producers, graduates from Beijing Film Studios escaped from the room and became NPCs, and a group of media job title email list people and public relations people switched to selling insurance. Manufacturing technicians, moving company bosses, and construction site contractors eventually became Didi drivers. The most representative group is that the number of newly registered takeaway riders in Hengdian, Zhejiang has recently hit a record high, of which over 70% are from group performance teams. A group of wandering, temporarily closed the eyes of the dream-seeking entertainment industry,
and become takeaway brothers. Even urban white-collar workers, fitness coaches and other practitioners in other industries have begun to deliver food. In the just-concluded work report of the two sessions, two key figures were mentioned: This year, priority should be given to stabilizing employment and ensuring people's livelihood. More than 9 million new urban jobs will be created, the urban surveyed unemployment rate will be around 6%, and the urban registered unemployment rate will be around 5.5%; There are 8.74 million college graduates this year. To promote market-oriented and socialized employment, colleges and territorial governments must provide continuous employment services; In 2020, the whole society may be facing the most difficult employment season.
2. Who will tie the net In the 1980s, British Prime Minister Margaret Thatcher said about the welfare state system: "Society has a ladder and a safety net. The ladder is used for people to work hard to improve their lives, and the safety net is used to prevent people from falling into the abyss." Under our current social development situation, social security is not only the responsibility of the government, but also the responsibility of the enterprise. In China, a group of platform-level Internet companies have assumed responsibility for the safety net. The products in the platform-level Internet enterprise system have become the best reservoirs for employment: Ali (Ele.me, Hema), ByteDance, Didi, and Kuaishou are all the same. In May 2019,
the Development Research Center of the State Council released a research report titled "Where Are the Manufacturing Jobs Gone?" Gig economy, post-pandemic employment reservoir The report shows that a large number of manufacturing populations have declined. Diverted to accommodation and catering, wholesale and retail, culture, sports and entertainment, information transmission, computer services and software, residential services and other services, leasing and business services. "Computer services and software industry", "resident services and other service industries" are actually platforms such as Ele.
me, Didi, Douyin, and Kuaishou as we usually understand. If you deeply understand this passage, you will find that the new economic platform is more like an "employment reservoir" in the eyes of policymakers. Of course, the "employment reservoir" is not a disparagement of these new economic platforms. In fact, this positioning did not start after the epidemic. As early as 2015, when Didi’s entrepreneurship entered its peak period, the decision-making level had already made such a positioning.