The growth model, which abstracts and summarizes the business into a mathematical formula, thinks about growth in a comprehensive, simple and structured way. job function email list The growth model consists of three parts: output variables (usually the North Star indicator), job function email list input variables (those that affect the North Star indicator mainly variables), equations (relationships between variables).
There are three main steps to building a growth job function email list model: define the North Star metrics; map the user journey; build a growth model. User psychology, according job function email list to the decision-making psychology of users in different stages of AARRR growth, considering factors such as the speed of decision-making, the level of attention, and the psychological resources required for decision-making, the corresponding growth strategy is decided.
Growth experiments, set growth goals, generate an experimental hypothesis, design the experiment, analyze the results, and see if the hypothesis is right or wrong. job function email list If it is right, apply the hypothesis; if it is wrong, revise the hypothesis and move on to the next job function email list experiment. One of the essence of growth methodology is to design experiments and measurement results as accurately as possible in accordance with the principles of scientific experiments, thus establishing a closed feedback loop