At the same time, the amount of Internet content creation has continued to rise. Taking Bilabial as an example, according to its financial report data, in the third quarter of 2021, the average monthly video submission volume of Bilabial increased by 80% year-on-year. Analysis analysis believes that the high-quality content of the content platform can reach the Fax List acquisition of user information and influence user consumption decisions in multiple scenarios, and open source for brand advertising inventory. Judging from the current age distribution of mobile Internet users, the proportion of young users has further increased, especially the proportion of post-00 users has increased significantly.
Analysis analysis believes that at present, young users are gradually becoming the main target group of digital marketing, so marketing methods also Fax List need to continue to innovate, so as to win the favor of users with the marketing methods that young people like. With the changes of "rejuvenation of the market" and the core subject of "finding a sustainable growth point", brand owners' demand for innovative marketing forms has also increased, and new requirements have been put forward for marketing platforms, marketing methods, and marketing strategies.
The data shows that in 2021, the marketing forms that advertisers plan to increase their marketing budgets will mainly focus on content marketing, accounting for as high as 58%. From the graphics and audio in the 3G era to the popular videos and Fax List short videos in the 4G era, to the live broadcast that has emerged in recent years, the forms of content marketing are becoming more and more diverse, targeting different user groups, and the platforms that carry content marketing are also different. Features.