In the external environment disturbed by uncertainty, this year's APP11.0 upgrade Number List is exceptionally different. Xin Lijun, CEO of JD Retail, conveyed to the outside world at the 618 Merchant Conference in 2022 that JD APP11.0 will be based on the theme of "New Ecology, New Experience, New Growth" to build a healthier, open and orderly open ecosystem for merchants. 100,000 merchants provide opportunities for sustainable development.
This is the first time that the JD.com APP revision has been unveiled at the B-end conference, which means that this revision focuses more on the B-end ecosystem, which is more systematic than in the past. The revised JD APP 11.0 was also selected as a selected APP by the Apple App Market. This is the starting point of 11.0. Next, the JD APP 11.0 revision team will share some interpretations and thinking behind the APP revision.
Revision background and ideas:
Every year, the Jingdong APP completes a major version upgrade based on company strategy, retail brand, and industry changes. For example, the younger "Gen Z" of 10.0 and the brand upgrade of 9.0 "live up to every love".
The theme of 11.0 is "New Ecology" , and its changes start from the new icon of the APP. Click the icon, and the new image of JOY will turn around and say hello. Let the ICON and the startup map be linked, realize the communication with users through JOY, and shorten the distance with consumers.
This is the most obvious difference. Behind this is how to solve two major problems when faced with a huge "ecological" proposition:
How to give merchants the ability to operate and let relevant high-quality merchants participate.
Pay attention to changes in the industry and how to further express potential needs.