Claim your third-party ad profiles and ensure the information listed is accurate and complete Sometimes it's easy to forget that Google considers third-party data, even when it has first-hand data from you about your own business. I Googled the names of the restaurants to see what appeared on their SERP (search engine results page) to find what third party data Google sees or finds. One of the top page SERP results for Lazy Dog is its TripAdvisor page with 20 reviews. Grub Burger Bar displayed individual TripAdvisor reviews in search results, but not its main TripAdvisor page. The TripAdvisor page is unclaimed,
even though there are 15 reviews, and Trip Advisor classifies the Grub Burger Bar as a bar, not a restaurant. The one restaurant that consistently performed worst in my tests also had no claim to its Yelp profile, TripAdvisor profile, or Community Impact jewelry retouching service profile (a local newspaper), all of which were on the front page of its SERP. Inconsistencies in information or neglecting authoritative site listings will hurt the strength of your Google listing. 2. Post frequently on Facebook Facebook is a valuable signal for Google, with each restaurant's
Facebook page appearing on the front page of its respective Google SERP. Since opening in November 2016, making it the newest restaurant on this list, Lazy Dog has posted a photo and a short comment on its venue-specific Facebook page promoting a special offer, a dish , a drink, an event or a (usually hairy) each day. This type of fresh content and engagement is a positive online signal to Google of the restaurant's relevance and potential appeal to searchers.