Makes the cost of the lead approach zero over time. A bonus: two essential concepts with examples let's review the b2c email list marketing process: inbound marketing process inbound marketing already begins with attracting traffic or visits. Then it uses techniques and systems to capture the data of those who make the visit, especially through a form. Then the work is already lead scoring and lead nurturing, two absolutely fundamental strategies for a correct application of inbound marketing. Lead scoring: have you ever found yourself receiving leads but not knowing b2c email list close they are to becoming a customer? This is what lead scoring works for. Based on parameters that you must establish, you give a score to each lead received. This will mark the work in the subsequent nurturing.
An example of how to do lead scoring using a table: lead scoringthis example is found on the web as you can see, it is a score that results in a performance. Said pass into action is already a nurturing task. Another b2c email list of lead scoring by a company that offers b2b marketing and business consulting services, so in this case the highest score goes to a lead consisting of a marketing director: lead scoring lead nurturing: after having scored the incoming b2c email list leads, it is time to carry out a correct and consistent nutrition or treatment strategy for them, with the aim of rejecting those that are not going to serve us, work from the beginning those that are in phases top of the b2c email list or to close those at the bottom of the funnel. The way to nurture it is usually through automated emails that include ebooks, downloadable guides and other resources.
Remember that the objective is to bring them closer each time to the phase or context of being prepared to materialize the purchase or contract the service. To better understand the purchase funnel and its phases, i b2c email list this article on inbound marketing concepts that i wrote. You will see that the context of the client is extremely important. I really hope that these lines have been useful to you. If you want to go deeper, i recommend my online inbound marketing course , in which i propose a practical case that i evaluate myself and provide you with worked examples, in addition to all the necessary concepts. Its operation is as simple as that of the calendars in the previous section, but with the advantage of always having it within your blog. Co-schedule : i think this (paid) plugin is b2c email list level above the previous one, due to the wide variety of possibilities it offers.