After all, the keyword "fund" is a very hot word, and the Appstore search results are already full of a large number of non-fund apps such as financial services, wallets, and wealth management. front of the list.
In fact, the e-commerce of fund companies is Buy email list no longer news. Whether it is the previous Yu’e Bao or last year’s Ant Fortune account, they are constantly forcing fund companies to change their thinking, take steps, and invest more in the e-commerce of fund companies. Go in the wave.
Throw the results first:
That is, after experiencing dozens of fund company apps, the horizontal comparison of apps and reference points from the following aspects such as product functions, operation promotion, and user membership system are as follows:
In addition, there are some details that need to be mentioned:
[Fund tab] Almost all fund app function tab settings cannot escape "Home, Fund, My". Among them, it is considered that the name and content of the "fund" tab is particularly embarrassing, that is, it is a fund company app itself, and such a name will almost only confuse business positioning and user perception.
[Billing function] From the perspective of ordinary users, the need to understand the "billing". Combined with the functional experience of multiple apps, such as Celestica, Huashang, etc., all provide the "billing" query function service, so as to understand the specific investment, cost, income, etc.
A piece of data that is not new was found on the Internet. Before the first year of Internet finance (2013), the e-commerce degree of fund companies' direct sales channels was only 7%~8%. After the emergence of Yu'ebao, the e-commerce degree reached more than 60% . This data is still three or four years ago, and now the situation can be imagined.