Price was always a word with a negative weight. So much so that many sales professionals, for a long time, have changed this word for others, such as Clipping Path Service value, investment and various synonyms that give the word a lighter aspect.
Well, in marketing there was also this transformation, only on a broader level.
The price gave way to the exchange, what exactly does this mean? Let's understand it a little better.
The price was previously calculated based on the raw materials and the production and marketing costs of a product. Today, as experience is added to the product, the emotional factor must also be added to the price.
A transaction is not limited only to the payment of a value for a product. Today you don't make money selling products, you make money selling experiences.
An experience is not just an object, it is an object that, in addition to meeting the needs for which it was designed, brings other benefits, such as free delivery, satisfaction or reimbursement, etc. and in exchange for this experience we not only expect a monetary value, but also other things, a positive evaluation, customer loyalty, etc.