Their conclusion is that the webshop Phone Number Database is not performing well enough. They think they are way behind the competition. Or vice versa: they have a conversion of five percent and think they can sit back and not have to invest in Phone Number Database increasing the conversion. They are well above the benchmark. You should know Phone Number Database the following about benchmarks: The amount of your conversion rate depends on the type of product The type of product you sell online determines your conversion rate.
The difference between the online Phone Number Database purchase of a stamp or a bicycle illustrates this. People buy stamps quite rationally: it's just a stamp. There is much more to consider when buying a bicycle. When you buy a bicycle, you Phone Number Database should choose the frame size that fits your body. Stamps come in only one size. Stamps fit through the letterbox: your customer does not have to stay at home for this. Customers who receive Phone Number Database a brand new bicycle do. Making an online purchase means that your visitor cannot experience the product beforehand. With a postage stamp this is not so bad, with a bicycle it is a different story.
Your visitor would like to take a Phone Number Database short test drive first. Finally: a bicycle is a luxury product and a postage stamp is not. Web shops that sell stamps therefore have a much higher conversion than webshops that sell Phone Number Database bicycles. Below you can see the impact of the type of product on the conversion. The type of product has an impact on the level of your conversion rate. Web shops with a relatively high conversion, for example, sell drugstore items, envelopes, pizzas or cartridges.