People seek out information in different ways so place your marketing initiatives in various platforms that help to attract the differences in information attainment preferences. When engaging with your audience, you want to create a community atmosphere that helps create anticipation for your next move. A perfect example would be Apple with the strong cultural following they have developed.
Their design of products tailored to the wants email list of their consumers, mixed with excellent customer service and great marketing has driven their phenomenal growth and appeal. What to take away from a company such as Apple is that marketing is made up of different sections and each section must work efficiently in order to create huge success.
Also shown from Apple is marketing is about the effectiveness of your engagement with the marketplace and creating the atmosphere of what next excellent products and services to be expected from your business. So keep in mind that engagement is a never-ending process and every chance for interaction should be used to educate and inform your target market about your capabilities. 3) Balance Your Platforms You have numerous platforms at hand to place your marketing initiatives within; the question is which platforms to choose.