Link building isn’t easy. It’s freakin’ hard. Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use.
Sound like you? You’re in the right place.
This article DOESN’T list out a bazillion link building strategies.
What I’ll show you instead is a handful of telemarketing list tactics that WORK. Tactics that are EASY to replicate for YOUR website. Tactics that bring needle-moving links, which, in turn, drive traffic to and increase revenue for your business.
Don’t believe me? Here are some of the links telemarketing list we’ve built to Ahrefs using these tactics:
content explorer link
Link to Ahrefs’ Content Explorer from a DR 77 site
Link to Ahrefs from a DR 65 site
SIDENOTE. If you’re wondering where those Ahrefs’ metrics come from in the images above, check out the all-new Ahrefs SEO Toolbar.
But before I share what these tactics are and how to use them, let’s clear something up.
Beginner's guide to link building
New to link building? Check out our
Beginner’s guide to link building
Link building strategies VS. tactics
There’s a BIG difference between tactics and strategies.
Strategy = overall plan.
Tactic = the actual means used to gain an objective.
You need only ONE link building strategy: Create something “link-worthy.” I know that sounds like the same advice you’ve heard a million times, but it’s true.
That doesn’t mean you need to publish monstrous blog posts or interactive guides as others would have you believe. For some businesses, the product or service is “link-able” in itself.
For example, we get lots of links because of the tools we create, not the articles we publish.
Just look at the number of links we have to our Keywords Explorer tool:
keywords explorer links
So think of your strategy as the engine driving your link building endeavors, and the tactics as the pistons that keep it running.
Now, let’s get to the tactics. (Yes, TACTICs, not STRATEGIES.)
Almost every good link building tactic revolves around outreach.
What is outreach?
It’s where you reach out to people in your niche and introduce them to your content.
But here’s the critical thing: You don’t necessarily need any “content” at all. You just need to have something worthy of a link—it might be your product, service, business, brand, or even personality.
I already mentioned that many folks link to ahrefs.com because they’re fans of our tools and find them useful. Here’s one such link that came about because of that:
Screen Shot 2018 09 13 at 13.11.18
Via Ahrefs’ Site Explorer
Ahrefs is listed as one of 300 awesome things for entrepreneurs and startups.
This is AMAZING information for forming an outreach strategy. It tells us that our tools are useful to this demographic of people (entrepreneurs) because they help them with a specific problem (SEO).