When asked "What are the best Google Ads options for e-commerce?" the first answer is almost certainly Google Shopping. That's not to say that search, display, and YouTube don't play a key role in ecommerce marketing, but Google Shopping has proven time and time again that it's the best way to leverage strong purchase intent to drive ecommerce sales. So, what makes Google Shopping such a powerful e-commerce giant? The answer lies in Google Shopping's ability to allow e-commerce sellers to market and sell their products directly on Google, taking search to a whole new level by allowing for product images, in-depth reviews, extensive detailing and customization. Google Shopping Ad Example Pulling data from Google Merchant Center enables Google to convert your SKUs, pricing, products, and images from your e-commerce site to serve shoppable display ads on Google's search. And its track record - breaking the rules.
A Search Engine Land case study shows that by 2016, Google Shopping ads accounted for approximately 74% of all ads clicked on Google. Google Shopping Case Study for Ecommerce Another report from 2017 found that while Google's search ad spend grew by 20%, Google Shopping grew by 34% annually. If that's not enough to show the continued growth of Google Shopping, consider this industry mailing list case study from Google, which shows a 12% increase in traffic, a 6% increase in CTR, and an 8% increase in conversions. In a nutshell: Google Shopping is e-commerce product marketing on steroids—if used properly, it is. In this blog post, we'll take you through everything you need to know to dominate Google Ads with Google Shopping for eCommerce. Side note: If you're completely new to Google Shopping, go to our Google Shopping Beginner's Guide, which includes a step-by-step guide to creating a Google Shopping account. Sit back and prepare to increase those e-commerce sales! Step 1:
Google Shopping Product Feed Optimization Dominance with Google Shopping for eCommerce starts with the perfect product feed. It's true that Google Shopping has a lot of inflexibility, but that's not to say there isn't any wiggle room. You should focus all of your optimization efforts on three main areas in your Google Shopping product feed: titles, product categories, and images. Google Shopping Title Optimization Google Shopping Title Optimization Your Google Shopping product title is the most critical element of your product feed and the ads it populates. By including relevant information and keywords in your title, you can address the fact that Google Shopping doesn't have direct keyword bids. So your title is very important, and due to the limitations of this platform, do some creative thinking. In a nutshell, this means that with just a few headline variations, you can appear in more searches. Here are the top 3 Google Shopping headline optimization tips: Tip 1: Put your product’s most important information first You only have 70 characters (out of the 150 allowed) for potential shoppers to see in their Google search feed. By bringing important information to the front, you will ensure that the best product benefits are not interrupted.