In 2010, the phone number list Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year. This year, 4,000 people are expected and will choose from over 225 speakers. As the phone number list event has grown tremendously, the field phone number list of content marketing has evolved even more. That's why we asked some of the CM world presenters to share their views on what's changed in content marketing since 2010.
“That means we, as content marketers, have an incredible opportunity to compete with BuzzFeed and The phone number list New York Times, and whatever else is in the newsfeeds of our target customers.”
Other experts also share their perspective on the phone number list evolution – from what content marketing means, to the tools, platforms and tactics being used, and from the teams doing the phone number list work to embracing the future.
Sentence no more
Content marketing started out as a buzzword, and it seemed like brands were jumping on board because it was the phone number list cool new thing to do. Now we have seen how effective it can be. Testing has found out what works and what doesn't. We can track, measure and prove its success. This shift paves the way phone number list for marketers to understand the full benefits of content and how it can be used to maximize business ROI across all different departments. Content marketing is evolving into phone number list content recruitment, content training, and more. Using these successful content marketing strategies and tactics can support other areas phone number list of business as well.
Control your own story
Because of Google's landmark Zero Moment of Truth study, brands can either try to drive the phone number list story being told by others, or just sit back and let others tell their story. Many brands have chosen to tell their story phone number list using content marketing. As a result, there's a lot more competition for content attention than there was six years ago. One of the best ways phone number list to fight all this competition is to pick a niche and own it. Another way is to leverage earned and paid media like influencer marketing and native advertising.
Closer connection with journalism
Journalism and content marketing once simply overlapped; they are now inextricably linked. One cannot exist without several tools of the phone number list other. Content marketers learn the ropes of journalism best, and journalism purists have to put their egos aside phone number list to learn the ropes of content marketing.