A few years ago, keyword overuse was a way to rank in search engines. However, since 2011, Keyword Stuffing has been an obsolete practice due to the Google Panda update that began to penalize this method. Jesus Cardenas June 30, 21 | 7 min read what is keyword stuffing and how to avoid it in SEO Keyword Stuffing consists of filling web page content by repeating over and over again the word to be positioned, and although it was used for a long time as a positioning method, it is currently considered an example of black hat, that is, a malicious practice .But what exactly is this practice about? What are the risks for SEO ? How to avoid it? Read this content and discover all the answers you need about it! What is Keyword Stuffing? As we mentioned, this practice consists of excessively using the keyword in the content, that is, it is the exaggerated inclusion of the same word to try to position itself in search engines. And, one of the ways to do Keyword Stuffing —and the most common— is through blocks of text. For example, let's say our keyword is "perfumes", so our text would look something like this: "We are a consolidated company whose job is to make the most pleasant "perfumes" for our customers. Our "perfumes" have even won countless awards and are the most desired "perfumes" today.
The best thing is that you can find the "perfumes " In perfumeries around the world, online, and even with independent distributors. Our "perfumes" are ideal to give as gifts to your partner, children, mom, dad, there is "perfume" for everyone! "As you can see, the word "perfumes" is repeated too many times and no, it does not add anything interesting to the content , Dominican Republic Phone Numbers List it is even the opposite, since it also does not allow for a natural reading. Instead, you could do it right by following good SEO practices and writing something like: "Are you looking for the perfect gift? Choose our perfumes! They are ideal for everyone and there are so many options that you will undoubtedly find that scent you have been looking for so much. "Notice the difference? Why is keyword stufffing no longer necessary for good positioning? From Google Panda, keyword stuffing is considered spam , this is because in a certain way we force the search engine to position content only due to the excessive use of the keyword. And, although at present it can "work", it is something in the very short term. By doing so you can check that your page is ranking. However, after a few days, you will realize that it will start to go down very quickly. But why? Basically because Google's algorithm already determined the black hat , leading to an algorithmic penalty. And although before 2011 you only needed to add the keyword you were looking to position many times to occupy the first results, today, it is nothing like that, since, although you do need to add the keyword, you must do it accurately.
And, of course, there are also other ranking factors , such as: domain factors Site loading speed That the site is Mobile-friendly or responsive Avoid excessive ads Correct use of the keyword Meet search intent That the content has specialty, authority and reliability (EAT) Originality, length and depth of the content Correct grammar, punctuation and syntax Content Updates Internal and external links media content site reputation Presence of the terms of service and privacy And many more! Since these mentioned are just some of the factors that Google currently takes into consideration to position a website . It is even estimated that the Google algorithm is made up of about 200 positioning factors. What are the risks of Keyword Stuffing? Google cannot be manipulated , so "sooner" or later it will discover all the practices of black hat and the consequences will not be pleasant. Among the main risks we find: Increase the abandon rate Users are looking for answers, they don't want to read the same keyword 500 times, so when they discover that the content on your website doesn't answer their search intent and is unreadable, they will immediately close the page .In a few words, this means less dwell time , fewer conversions , higher bounce rate, minimal interest in your other content, you will not be considered an expert in your market, it weakens the user experience and many more negative consequences that directly affect the reader. and, of course, to your company and website.no backlinks Backlinks are a key SEO strategy and it consists of another blog or website directing their content to yours, which only happens if they consider your content to be of quality. Penalty by Google There is no doubt: when using Keyword Stuffing,
Google will penalize you . And this can happen in two ways: The website will fall in the rankings instead of going up and earning your reputation will be doubly hard work. The site could be removed completely. Google looks for the positioning of those results that coincide with the search intention of the users . Therefore, if your goal is to be in the top positions, you must convince him that you are really fulfilling it.7 tips to avoid Keyword Stuffing and include the keyword safely It is not about fearing the keyword and not using it, but rather it consists of doing it carefully, correctly and judiciously, verifying its proper use , to avoid any type of sanction and obtain all the benefits you are looking for with your website. And for you to do it properly, we bring you 7 tips to avoid Keyword Stuffing. Let's see them!1. Write naturally Do not forget that your content is going to be read by people and by Google —which tries to "think" as one— so it is best to write content that responds to the search intention in a completely natural way.
With this, you get rid of the risks of Keyword Stuffing and other black hat practices, since you apply originality, add value and answers. Thus, you will be able to attract more readers and generate engagement .2. Consider the semantics Strategies are important, however, do not forget that language must be natural. It is not just about satisfying SEO parameters, but Google expects to read content created for human beings , using synonyms and words related to the topic you are dealing with.3. Do not optimize a keyword too much Although there are no hard and fast written rules for keyword density beyond the advice "don't overdo it," many SEO experts recommend using one keyword for every 200 words of text. However, as we mentioned before: it is about the naturalness and semantics of the content.4. Be careful with the use of plural and singular terms For search engines, singulars and plurals are not synonyms, so typing "perfume" or "perfumes" will be considered the same keyword, and if you repeat them more than appropriate, you will be using Keywords Stuffing.