In this regard not so long ago we launched outdoor advertising around the city in order to show that METRO really breaks prices in the market. For example at the time of publication of this interview our regular price for Barilla spaghetti is UAH 29.90 which is significantly lower than even promotional offers of competitors. Further within the framework of the market context we draw up an advertising strategy and are clearly aware of the size of our target groups. We understand our weaknesses and strengths.
Based on this information we see where to move on and what steps to take. Ultimately we analyze the target audience and shatter the stereotypes about the product through the selected communication cell phone number list channels. For more than 50 years METRO's main channels of communication with customers have been leaflets with a list of promotional products. They spread throughout the cities and created especially after the crisis a big hole in the company's budget - we spent a significant part of the entire advertising budget on their printing and distribution.
Therefore our management decided to take a risk and give carte blanche into the hands of the marketing department to abandon printed catalogs in the pilot city Lviv and reinvest in digital communication channels and the UN. Successful digital strategy METRO 6 cases As a result in a year stores in Lviv are the fastest growing in the network 30 in money and 13 in the number of goods sold. But the most important thing is that the lion's share of new clients in Lviv comes to us from digital channels.