The yoo video track can also be said to be a star-making program, which aims to provide display opportunities and promotion channels for ordinary people with different interests, talents and industries. Will you get some new inspiration and thinking by analyzing it through the idea of ​​​​the addiction model? yoo video is one of Tencent's short video matrix, positioning "Young young", "O2 fresh and aerobic", "Original originality". Although the launch of yoo video is relatively late, due to the unique product design concept and function, it is unique compared with other short videos on the market (mainly the function of the track). There is a lot of anticipation for the video. The introduction of the yoo
track is: to provide display opportunities and promotion channels for ordinary people with different interests, talents and industries. It can be seen as a "star-making plan" for short videos. From the track, we can see that yoo video pays more attention to the creation of the phone number list personal IP of video creators, and the personal IP created by yoo video is less likely to be lost to other platforms, which can greatly improve the stickiness and loyalty of creators. Compared with the monetary subsidy of other short video platforms, "debuting" through the track and obtaining the huge resource tilt provided by Tencent, so as to truly "debut", are more attractive to creators with high-quality originality. So what is the appeal
of the track mechanism of yoo video? This paper analyzes from the perspective of addiction model by borrowing the addiction model of Neil Eyal and Ryan Hoover. The addiction model is designed to allow users to continuously cycle through a behavioral pattern of "trigger-action-variable reward-investment", allowing users to rely on the product unknowingly and become loyal users of the product. We don't know whether the track of yoo video is really "addictive", but we can still get some results by analyzing the track mechanism of yoo video through the addictive model "trigger-action-variable reward-investment". Inspiring and thoughtful. The addiction model 1. Trigger: Remind people to