Everyone knows SEO is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results.
In the past, some of these updates have massively changed the SEO game. But we think things are unlikely to be heading that way in 2021. It’s more likely that existing trends will continue and that Google will continue refining rather than redefining the search landscape.
Given that prediction, here are a few SEO trends to keep in mind in 2021:
Zero-click searches will continue to rise
Voice search will continue to increase in popularity
Providing a good user experience will get even more critical
Mobile-friendliness will be crucial for everyone
Google will get better at identifying E-A-T
Google Discover will drive more traffic
Image search will gain even more potential
Search intent will remain king
1. Zero-click searches will continue to rise
Between 2016 and 2019, the number of zero-click searches rose from 43.9% to 49%.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
That’s hardly surprising. Google is answering more and more queries in SERP features, and there’s no need to click a result when the answer’s right there.
In the future, zero-click searches will only continue to rise as the Knowledge Graph grows and Google’s algorithms get better at pulling answers from web pages for featured snippets.
What to do about it
Nothing you can do will change the percentage of zero-click searches, but you should keep them in mind during keyword research. If you’re considering a keyword and most of the searches get no clicks, it might not be the best target.
For example, if we check the click distribution for “what does seo stand for” in Ahrefs’ Keywords Explorer, an estimated 71% of searches result in no clicks.