These search terms are at the heart of online searches - and your chance for more online visibility.In order for as many potential customers as possible to find you online, you have to find the keywords relevant to your company and integrate them into your online presence. This is the only way Google will know what your website or directory profiles are about. In this blog post, learn how to find the right keywords for your business - and use them in the important places to become more visible in online searches. The basics: keywords and search engines What are keywords? Keywords, also known as tags, are the terms that people type into search engines. These are either individual words – for example “cafe”, “bicycle” or “apple pie” – or search phrases made up of several terms such as “cafe in Munich”, “bike repair” or “apple pie recipe.
How to get found on Google with keywords? Keywords help search whatsapp mobile number list engines like Google to recognize and evaluate which website provides the best answer to the search query of internet users. The more relevant Google classifies the page, the higher it ends up in the organic search results - and the more frequently it is clicked on by users. Therefore, companies want to position their websites as high as possible in online search results. Adjusting your online presence is called search engine optimization (SEO for short). Screenshot of the organic search results Organic Search Results for “Apple Pie Recipe” Special case: How business locations are found with keywords Companies with one or more locations benefit from a local SEO strategy.
Their primary goal: customers who are in the vicinity of a location should be able to find them in map services such as Google Maps or Apple Maps or the Local -Pack. Screenshot of the Local -Pack for the search query "Café in Munich" Local -Pack for the search query "Café in Munich" What is the difference between organic and local SEO? Learn more Finding the right keywords: This is how the keyword search works In order to implement the right search terms in the respective online presence, you first have to find the right ones. The following three steps serve as a guide: Step | Which keywords best describe your company? To get straight to the point: the expert for the right keywords is you yourself! First, think about what makes your company special.