The switch from the 2010s to the 2020s is a big one. For many people, the sound of “2020” is almost too futuristic to be real. But it’s here, and we all have to keep pace! This is especially true in the realm of digital and content marketing.
To help you keep up with trends in the new decade, we’ve put together some curated content marketing tips—from around the web and from within Pure SEO—to make sure your business starts the new decade with a bang.
Stand Out from the Crowd
One flower standing out among the rest.
Citizens of the Internet are growing more numerous every year. In fact, according to Statista, the global digital population encompasses 58 per cent of people in the world. That means that almost 4.48 billion people are online, so your audience is undoubtedly out there, no matter what your business is.
The key is in finding your audience, or in being found Philippines Photo Editor by them. That particular skill set is our wheelhouse. So, how do you use content marketing to get found?
Be the First
Instead of using data that you’ve picked up from other sources, use data that you have gathered on your own as often as you can when it relates to your industry. This allows you to be cited by others and perpetuates your content by sheer virtue of being cited in other articles.
Let’s take a look at an example. If you run a cupcake shop and do a quick analysis of the preference of royal icing compared to buttercream, publishing that data could get you featured in any number of popular baking blogs. The key is to put relevant and interesting content around this original statistic so that when someone finds your business through this content, they want to dig deeper.