Although email marketing has been around for a long time, it has changed a lot, especially in the last few years. But what do these changes mean for those of us in the industry? Welcome to delivering , a podcast about email marketing and its place in the world. I'm your host, jason rodriguez. As always, delivering is sponsored by litmus. Find out how litmus can help you send better emails and make your subscribers happier at litmus.Com. I guess we have to start at the beginning, which I always hear is a very good starting point. The first email was sent in 1971 by ray tomlinson.
It featured the first use of the was the first time anyone had started sending messages between different computers. Prior to ray's arrival, messages could only be company mailing list sent between users on the same timeshare computer. Curiously, his invention did not seem revolutionary at the time. He was not even sanctioned by his employer. While showing his work to a colleague, ray apparently said, "Don't tell anyone!" that's not what we're supposed to be working on. As we all know, however, ray's simple invention would eventually take over the world. It wasn't until 1978 that email was first used for marketing purposes. In early may, gary thuerk sent a message to about 400 people promoting new computers built by his company, the digital equipment corporation.
The vast majority of which is spam. And, according to a 2017 fbi report, businesses lost $676 million to fake vendor emails and spam that year. Since gary thuerk's first spam message, dozens of spam filters have been created to help filter out the good from the bad. Fortunately for email marketers, consumer definitions of spam have evolved. Modern email users are now used to receiving marketing messages. Largely thanks to the release of hotmail in 1996, which popularized free email services, marketers were now able to reach millions of consumers directly. The 1990s saw the era of “batch and blast,” which saw companies grab email addresses and send the same message to everyone on that list. Little thought has been given to